The New Zealand Health Promotion Agency wanted to remind a 50+ male audience to check their skin regularly for early signs of melanoma.
To turn a very visual subject into an idea that’s engaging on radio, we altered The Knack's famous hit single 'My Sharona' to progressively degrade until our audience noticed the change. Exactly what they need to do with their skin.
This spot was aired as part of a typical radio station music playlist. Agency: Y&R New Zealand
Media: Radio
Category: Government
URL: https://www.melanoma.org.nz/me...
Client: Health Promotion Agency
Product: Skin Cancer Early Detection
Agency: Y&R Auckland
Production: Liquid Studios
Country: New Zealand
Chief Creative Officer: Josh Moore
Executive Creative Director: Tim Huse
Executive Creative Director: Tom Paine
Art Director: Arizona Doolan
Copywriter: Lizzie Baird
Agency Producer: Sacha Moore
Senior Account Director: Carmen Sellwood
Account manager: Scarlett Aldridge
Senior Media Planner - Kate Thompson
Sound Engineer - James Dean
Client - Johnny Akatipuria, Senior Account Lead, HPA