The New Zealand Health Promotion Agency wanted to remind a 50+ male audience to check their skin regularly for early signs of melanoma.
To turn a very visual subject into an idea that’s engaging on radio, we altered The Knack's famous hit single 'My Sharona' to progressively degrade until our audience noticed the change. Exactly what they need to do with their skin.
This spot was aired as part of a typical radio station music playlist. Agency: Y&R New Zealand
Media: Radio
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