Health Promotion Agency Radio Notice the Change by Y&R Auckland

The Radio ad titled Notice the Change was done by Y&R Auckland advertising agency for Health Promotion Agency in New Zealand. It was released in Mar 2017.

Health Promotion Agency: Notice the Change

Media
Released
March 2017
Posted
March 2017
Executive Creative Director
Executive Creative Director
Chief Creative Officer
Copywriter
Art Director
Production Agency

Credits & Description:

The New Zealand Health Promotion Agency wanted to remind a 50+ male audience to check their skin regularly for early signs of melanoma.
To turn a very visual subject into an idea that’s engaging on radio, we altered The Knack's famous hit single 'My Sharona' to progressively degrade until our audience noticed the change. Exactly what they need to do with their skin.
This spot was aired as part of a typical radio station music playlist. Agency: Y&R New Zealand
Media: Radio
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