Advertising Agency: PUBLICIS NEW YORK, USA, New York
Creative Director: Ted Royer/Ken Ratcliffe
Scriptwriter: Geoff Bentz/Jeff Yonteff
Agency Producer: Lisa Sciarrillo
Sound Engineer: Corey Bauman
Script in English
SFX: Background grocery store sounds. Holiday Music.
FVO: Honey? Cranberry Sauce, what aisle?
MVO: Four. Careful, don’t run into the PSA.
FVO: The what?
MVO: The Public Service Announcement.
PSA: A message from the makers of Heineken. This holiday season please…
FVO : Drink responsibly. We got it. Excuse us.
PSA: What’s the matter? You don’t need a very special public service announcement? I saw the Heineken in your cart.
FVO : We’re good thanks. Don’t drink and drive. Enjoy Heineken responsibly.
PSA: Oh, ok. What about. Remember, respect the legal age and…
MVO: Don’t serve minors. Hey you know what we really need? A bottle opener. Where can I find that?
FVO: Oh yeah
PSA: I don’t know. Look, can I at least inform you on the importance of moderation?
FVO : You mean like, drink in moderation.
PSA: Right, well…thanks for acting responsibly and all.
FVO: Ok, awkward.
PSA: Attention shoppers. This message was brought to you from Heineken reminding you, this holiday season, drink respectfully. Please visit enjoyheinekenresponsibly.com. Heineken USA, White Plaines, New York.