Hellmann's: Fleshy Fungal Growths

Credits & Description:

Entrant: Ogilvy & Mather, London
Brand: Hellmanns
Corporate Name of Client: Hellmann's (Unilever)
Hellmann’s Global Brand VP: Joanna Allen
Worldwide Managing Director - Unilever Laundry & Foods: Stephane Orhan
Agency Account Supervisor: Alex Canthal
Agency Account Director: Hannah Gage
Agency: Ogilvy & Mather, London
Global Chief Creative Officer: Dede Laurentino
Creative Directors: Angus George/Johnny Watters
Copywriter: Joanna Osborne
Art Director: Joseph Paul
Executive Agency Producer: Mike Kerry
Agency Producer: James Royce
Production Company: Clear Cut Sound, London
Audio Engineer: Chris Wrigglesworth
Artiste: Nigel Planer
Voice-Over: Nigel Planer
Synopsis:
Hellmann's pays homage to the 'Food Pioneers'.
Every day, all over the world, people are eating mushrooms. They go with almost anything. Even slathered with ketchup as part of a good-old English breakfast. But have you ever considered a mushroom? They’re utterly hideous. Which means the first person to ever eat a mushroom must have been a very brave soul indeed. And here, Hellmann’s is paying homage to that unsung food pioneer.