| Roses Creative Awards 2017 | ||
|---|---|---|
| Radio | Radio Commercial | Gold |
Agency: Bauer Media
Client: Henrys Honda
Url: http://www.henrys-honda.co.uk/...
Synopsis:
If noise is white, slience is black.
When Henry's Honda wanted to present themselves as the place to buy the Honda CRV Black Edition, we wanted our listeners to see black. So we asked them to close their eyes. For a full 7 seconds. This gave them time to visualise the car. The sparsity of the words and the clarity of the voice contrasts starkly with the garbled racket of many car ads. This commercial quietly engages the listener, and in doing so, out-shouts every other ad on the station.