Hiscox Insurance wanted to talk about Cyber Crime cover. So they employed the techniques of fraudsters to create their new radio spots. In one, they cloned their brand voice, creating a near perfect copy. In another, they created an AI to write part of a script. Agency: AMV BBDO, London
Media: Radio
Category: Finance & insurance
Client: Hiscox
Agency: AMV BBDO London
Country: United Kingdom
Sound Engineer: Munzie Thind
Executive Creative Director: Alex Grieve
Executive Creative Director: Adrian Rossi
Creative Director: clark edwards
Creative Director: Andre Hull
Producer: Darapen Vongsa-nga