Advertising Agency: WIEDEN+KENNEDY, UNITED KINGDOM, London
Executive Creative Director: Kim Papworth
Creative Director: Kim Papworth
Scriptwriter: Frank Ginger/Sam Heath
Agency Producer: Helen Whitely
Sound Engineer: Owen Griffiths
Script in English
MVO: Why are we so afraid of problems?
When the greatest thing about problems is, they upset things.
They force us to re-examine.
What were we doing? What were we thinking?
And then suddenly it comes to us. Maybe if we...?
You see, Honda knows that, for every new puzzle, there’s a new solution.
So whenever there’s a problem. A real humdinger. We don’t resent it.
We throw open our arms and greet it like an old pal.
Knowing that that problem could turn out to be the best break we ever had.