D&AD Awards 2015 | ||
---|---|---|
Radio Advertising | Radio Advertising Campaigns | Wood Pencil |
Throughout history, countries have introduced foreign species into their biological ecosystems to control pests, be farmed or hunted as game. They inevitably escape, multiply and cause devastation to the natural surroundings. This campaign from Leo Burnett Melbourne for Honda Genuine Parts draws a parallel between these acts and the act of introducing a foreign part into the mechanical environment of a Honda.
Category: Automotive
Client: Honda Australia
Agency: Leo Burnett Melbourne
Production: Gusto Music
Country: Australia
Executive Creative Director: Jason Williams
Art Director: Robert McDowell
Creative Director/ writer: Andrew Woodhead
Sound: Colin Simkins