Category: Retail Stores
Advertiser: HORNBACH
Product/Service: HOME IMPROVEMENT SUPERSTORES
Agency: HEIMAT
Creative Director: Guido Heffels/Matthias Storath
Scriptwriter: Matthias Storath
Account Manager: Mark Hassan
Account Supervisor: Mark Hassan
Advertiser's Supervisor: Frank Sahler
Production Company: NHB, Berlin, GERMANY
Director: Nico Beyer
Sound Studio: NHB
Sound Engineer: NHB
Music Artist/Title: Mosermeyer
Other Credits: Voice (Original): Christoph Steinmeyer
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: HEIMAT, Berlin, GERMANY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicMVO: The wobbling table.The crack in the wall.Make it your project.The creaking steps.The lost bets.The derelict streets.The Victory from defeat.The old bench. The broken bank.The Monet. The cliché.Make it your project.The dream.The forgotten dream.The ultimate dream. The reality.The other reality.The absurdity.Make it your project.What you must do. What you should do. What you could do. Bureaucracy.Democracy.Biology.Zoology.Tomorrow – today – right now! Make it your project.The paper work. The garden work. The art work. The small.The tall.The can.The fan.The plan.Make it your project.The nothing.The everythingThe beginning.The end.Make it your project.ANN: Hornbach. Home improvement superstores.SFX: Hornbach sound logo
Full script of the ad in the original language
SFX: MusikMVO: Der wackelnde Tisch.Der alte Riss.Mach es zu deinem Projekt.Die knarrenden Treppen.Die verlorenen Wetten.Die fehlenden Mittel.Die gewonnenen Titel.Die Bank.Der BankrottDer See.Das Klischee.Mach es zu deinem Projekt.Der Traum.Der vergessene Traum.Der phantastische Traum.Die Realität.Die andere Realität.Die Absurdität.Mach es zu deinem Projekt.Was man müsste.Was man sollte.Was man könnte.Bürokratie.Demokratie.Biologie.Zoologie.Mach es zu deinem Projekt.Der Kohlrabi.Die Kohlmeise.Das Kleine.Das Große.Die Dose.Die Rose.Das Lose.Mach es zu deinem Projekt.Das Nichts.Das Alles.Der Anfang.Das Ende.Mach es zu deinem Projekt.ANN: Hornbach. Der Projekt-Baumarkt.SFX: Hornbach Soundlogo
Brief Explanation
The DIY and Home improvement store chain Hornbach has redefined 'Do It Yourself' projects with its 'make it your project Hymn' concept. In a year dominated by financial crisis, the company declared everything that needed fixing across Europe into a DIY project. Tables, democracy, bankruptcy, mildew – the age of inactivity was declared over – no stone was to be left unturned. And all European Hornbach markets joined in – from Sweden to the Czech Republic.