To launch Hubbards new Creamy Porridge Sugar hijacked the onset cold winter weather and created a pastiche of the actual weather report, featuring the same voiceover talent and sound effects heard across all national radio programmes.
Media: Radio
Category: Food
Client: Hubbards
Agency: Sugar&Partners
Country: New Zealand
Creative Director: Damon O'Leary
Creative Director: Dave Nash
Copywriter: Damon O'Leary
Creative: Dave Nash
Account Director: Maree Lawrence
Account Executive: Jemma Western