| LIA 2016 | ||
|---|---|---|
| Radio & Audio | Home Furnishings/Appliances | Bronze Winner |
| Eurobest Awards 2016 | ||
| Radio | Radio: Durable Consumer Goods | Bronze Eurobest |
Brand: IKEA
Corporate Name of Client: IKEA
Client Marketing Director: IKEA
Agency Account Director: Matina Trigkidou
Agency: Bold Ogilvy & Mather, Athens
Executive Creative Director: Yiannis Sideris
Deputy Executive Creative Director: Lazaros Nikiforidis
Group Creative Director: Lazaros Nikiforidis
Creative Director: Lazaros Nikiforidis
Associate Creative Director: Panos Petropouleas
Copywriter: Lazaros Nikiforidis/Panos Petropouleas/George Bousdoukos
Production Company: Foss Productions, Athens
Producer: Ada Molfessis
Recording Studio: Foss Productions, Athens
Editor: Giannis Isaakidis
Sound Design Company: Foss Productions, Athens
Sound Designer: Giannis Isaakidis
Voice-Over: David Cook
Description of the Project:
IKEA furniture require assembly, a process which maybe fun for some but not so for others. And some times what starts off as a library ends up looking like a piece of abstract art.
We created misassembled radio spots, to demonstrate that when things go wrong trying to put your favorite IKEA furniture together, you can always call the IKEA Assembly Service, an easy and cost and time-effective way to have your furniture put together without even moving a finger.