Advertising Agency: TARGET MARKETING & COMMUNICATIONS, CANADA, CANADA
Creative Director: Tom Murphy/Donna McCarthy
Scriptwriter: Donna McCarthy
Account Supervisor: Jeff Hulan
Director: Terry O'Reilly
Script in English
SFX: Phone ringing.
Scott: Hello.
Kathy: Hi Scott. It’s Kathy calling from Irving’s Cruisin’ to Win. How are you?
Scott: All right.
Kathy: You won a bag of cheesies last year?
Scott: Yeah.
Kathy: So I wanted to just see…how the year’s been.
Scott: Oh, all right.
Kathy: Well you know the first year after a big win, there are lots of changes in one’s life. You know, some people move to a bigger house. Some people sadly even get divorced. Has anything like that happened to you?
Scott: No, nothing that major anyway.
Kathy: Are you single? Or, you know, have you had to fight the women off with a stick Scott?
Scott: Ah, I just broke up a couple of months ago…
Kathy: Aahhhhh.
Scott: Broke my heart.
Kathy: See what I’m saying. I mentioned the divorce…and you denied it. But there you go.
Scott: Yeah.
Kathy: But you’re still a big winner. Cruisin’ to Win is back with three ways to win. Instant win, enter to win, and collect to win. Great prizes like a Ford Expedition with a Harley V-Rod, one of 5 Ford Focus cars, Buell Blast motorcycles, and even chips and juice. Well Scott, you lost a relationship, but you gained some cheesies. That’s life I guess.
Scott: Yeah.
Kathy: Cruise in to Irving and Cruisin’ to Win. No purchase necessary. See in store for details.
Brief Explanation
The 'Cruisin' To Win' campaign is the annual summer promotion and contest for Irving Mainway, a chain of retail convenience stores and gasoline service stations.