Independence Blue Cross Radio Crew by Tierney

The Radio ad titled Crew was done by Tierney advertising agency for subbrand: Independence Blue Cross (brand: Independence Blue Cross) in United States. It was released in Jul 2012.

Independence Blue Cross: Crew

Media
Released
July 2012
Posted
July 2012
Agency
Executive Creative Director

Credits & Description:

Category: Finance & insurance

Brand: Independence Blue Cross

Agency: Tierney

Country: United States of America

Human agility as metaphor for Independence Blue Crossâ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.



Category: Finance & insurance

Client: Independence Blue Cross

Agency: Tierney

Country: United States of America

Executive Creative Director: Patrick Hardy

Creative Director/ writer: Andrew Cahill

Sound Studio: Audio Engine

Sound Design: Carl Mendelbaum

Agency Producer: Peg Finucan