Category: Commercial Public Services
Advertiser: INLINGUA
Product/Service: LANGUAGE COURSES
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Account Supervisor: Riella Adoni
Advertiser's Supervisor: Abdullah Baser
Production Company: IMAJ, Istanbul, TURKEY
Sound Engineer: Osman Tahsin Erol
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dutch Music
ANN: Let’s say you are at a hotel in Amsterdam, and you don’t speak Dutch at all.
SFX: Music stops
ANN: How do you say 'Can you ring me a taxi for the Red Light District?'
MVO: (Mimics telephone; whistling; car engine; car braking; sexual sounds; smoking; question mark)
SFX: Dutch music
ANN: Or learn Dutch easily at Inlingua.
Full script of the ad in the original language
SFX: Hollandalı Müzik
ANN: Diyelim Amsterdam’da oteldesiniz ve tek kelime Felemenkce bilmiyorsunuz.
SFX: Müzik durur
ANN: 'Bir taksi cagirimisiniz Red Light District’e gitmek istiyorum'. Nasil diyeceksiniz?
MVO: (Telefon calma; araba motoru; fren; sevisme; sigara icme; ve soru sorma efektini)
SFX: Hollandalı Müzik
ANN: Ya da İnlinuga’ya gelin Felemenkceyi kolayca ogrenin. İnlingua dil okullari.
Brief Explanation
People who travel abroad usually don’t know the languages of the countries that they are visiting. Thus, they try to use sound effects for communication.
From that insight, we’ve imitated a foreigner’s difficult experience by using 'sound sentences'. With the help of sounds, we tried to explain the necessity of learning a foreign language at Inlingua language schools.