Category: Commercial Public Services
Advertiser: INLINGUA
Product/Service: LANGUAGE COURSES
Agency: TBWA\ISTANBUL
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Scriptwriter: Volkan Karakasoglu
Agency Producer: Zeynep Bildirgen
Account Supervisor: Riella Adoni
Advertiser's Supervisor: Abdullah Baser
Production Company: IMAJ, Istanbul, TURKEY
Sound Engineer: Osman Tahsin Erol
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: TBWA\ISTANBUL, TURKEY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: French music
ANN: Let’s say you are at a hotel in Paris, and you don’t speak French at all.
SFX: Music stops
ANN: How do you say 'What time is breakfast served?'
MVO: (Mimics rooster; clock ticking; eating; drinking; burping; question mark)
SFX: French music
ANN: Or learn French easily at Inlingua.
Full script of the ad in the original language
SFX: Fransız müzik
ANN: Diyelim Paris’te bir oteldesiniz ve tek kelime Fransizca bilmiyorsunuz
SFX: Müzik durur
ANN: 'Kahvalti saat kaçta basliyor?'. Nasıl diyeceksiniz?
MVO: (Horoz; saat; yemek yeme; gegirme; kahve icme; soru sorma efektini tek tek agzı ile taklit eder)
SFX: Fransız müzik
ANN: Ya da İnlinuga’ya gelin Fransizcayi kolayca ögrenin. İnlingua dil okullari.
Brief Explanation
People who travel abroad usually don’t know the languages of the countries that they are visiting. Thus, they try to use sound effects for communication.
From that insight, we’ve imitated a foreigner’s difficult experience by using 'sound sentences'. With the help of sounds, we tried to explain the necessity of learning a foreign language at Inlingua language schools.