| Cannes Lions 2017 | ||
|---|---|---|
| Radio | Use of Radio & Audio: Use of Radio & Audio as a Medium | Bronze Lion |
Title: Theres Nothing To Celebrate Yet
Agency: Ogilvy & Mather Costa Rica
Brand: Instituto Nacional De Seguros
Country: Costa Rica
Entrant Company: Ogilvy & Mather Costa Rica, San José
Advertising Agency: Ogilvy & Mather Costa Rica, San José
Media Agency: Camedia Central, San José
Production Company: Ogilvy & Mather Costa Rica, San José
Chief Creative Officer: Javier Urbaneja (Ogilvy & Mather Costa Rica)
Creative Director: Pablo Castillo (Ogilvy & Mather Costa Rica)
Copywriter: Fernando Hidalgo (Ogilvy & Mather Costa Rica)
Head Of Art: Héctor Acuña (Ogilvy & Mather Costa Rica)
Graphic Designer: Andrés López (Ogilvy & Mather Costa Rica)
Account Executive: Karla Vargas (Ogilvy & Mather Costa Rica)
Chief Operating Officer: Ivannia Madrigal (Ogilvy & Mather Costa Rica)
General Manager: Rolando Rodriguez (Camedia)
Media Planning Director: Lilliam Arce (Camedia)
Digital & Interaction Director: Camilo Rojas (Camedia)
Media Executive: Javier Navarro (Camedia)
Script In English:
RADIO NARRATOR: Goal for Saprissa, but we don't celebrate it, because as long as inequality still exists, INS reminds us, that on Women's Day, there's nothing to celebrate yet, not even goals.
Synopsis:
An actual Costa Rican football tournament goal narration on radio.The narrator announces the goal in a brief and serene way, instead of the usual extremely long and intense celebration.On Women's Day, none of the 11 goals scored in the national tournament were celebrated in its narration. They were just seriously announced, reminding the true goal of International Women's Day. None of the media (TV and radio) which broadcasted the matches celebrated a single goal.
Entry Summary:
Football goals in Costa Rica are narrated through a very long and intense celebration. The intensity of the narration on radio is such that many people who watch the matches on TV, mute it and listen to them on the radio.In fact, a Costa Rican goal radio narration was declared the best one of the 2014 World Cup.