Advertising Agency: EURO RSCG BRASIL COMUNICAÇÕES, BRAZIL
Creative Director: Jader Rossetto
Creative Director: Jader Rossetto
Scriptwriter: Rodrigo Senra/Daniel Poletto
Agency Producer: Vanessa Wallner
Account Supervisor: Mariana Oliboni
Advertiser's Supervisor: Liciani Vargas
Producer: Vanessa Wallner
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Gel Semina presents 'Types of Men, in Matters of Personal Hygiene'.
SFX: Music
MVO1: Pisses standing up and doesn’t even shake it.
MVO2: Real macho man. A caveman.
MVO1: Pisses standing up and shakes it.
MVO2: Very manly.
MVO1: Pisses sitting down and shakes it.
MVO2: Has tendencies, but there is hope.
MVO1: Pisses standing up or sitting down and delicately dries the tip with scented toilet paper.
SFX: Sirens
MVO2: Practically a princess - he uses Gel Semina.
SFX: Music
ANN: Lubricant Gel Semina. Proudly LGBT.Full script of the ad in the original language
MVO1: Gel Semina apresenta: 'Tipos de Homens no Quesito Higiene Pessoal'.
SFX: Musica
MVO1: Mija em pé e nem sacode o pau.
MVO2: Amente um homem das cavernas.
MVO1: Mija em pé e sacode o pau para secá-lo.
MVO2: Muito homem.
MVO1: Mija sentado e sacode o pau para secá-lo.
MVO2: Tem tendencias, mas se salva.
MVO1:Mija e seca a ponta do pau delicadamente com papel higiênico.
SFX: Alarme
MVO2: Uma lady esse usa Gel Semina.
SFX: Musica
ANN: Gel Lubrificante Semina. Orgulhosamente GLBT.
Brief Explanation
To talk about a intimate lubricant gel for the GLBT (Gay, Lesbian,Bi-sexual and Transgender) public, we decide to show the type of men who use our product. With sense of humuor and without any prejudice, we made a connection with our public.