Category: Commercial Public Services
Advertiser: H3G
Product/Service: iPHONE 3GS ON THREE
Agency: WLF
Creative Director: Sofia Ambrosini/Stefano Volpi
Scriptwriter: Alberto Citterio/Ivano Scuderi
Account Supervisor: Giancarlo Melaro
Advertiser's Supervisor: Paolo Meretti
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Jose Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca de Sensi/Mauro Fazzini
Music Artist/Title: WM Apple
Other Credits: Trottola e Pio
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
SFX: Crunch
ANN: A finger, and you send your photographs.
Zero effort, with iPhone 3GS.
SFX: Crunch
ANN: You shoot, edit and share your videos on Facebook.
Zero problems, with iPhone 3GS.
SFX: Crunch
ANN: iPhone 3GS 16GB, the fastest and most powerful iPhone yet.
Starting from Zero Euro, with 3’s post-paid tariff TOP.
SFX: Crunch
ANN: How long will you think about it? Zero: run in a 3 Store!
SFX: Crunch
ANN: For info on coverage, conditions and costs www.tre.it or 3 Stores.
Three. Who else can give you more?
SFX: Crunch
ANN: Yeah, it’s an apple.
Full script of the ad in the original language
SFX: Musica
SFX: Crunch
ANN: Un dito, e mandi le tue foto.
Zero sforzo, con iPhone 3GS.
SFX: Crunch
ANN: Giri i video e li monti e li condividi su Facebook.
Zero problemi, con iPhone 3GS.
SFX: Crunch
ANN: iPhone 3GS 16 Giga, l’iPhone più veloce e potente di sempre.
A partire da Zero Euro, con gli abbonamenti TOP di Tre.
SFX: Crunch
ANN: Quanto vuoi pensarci? Zero: corri nei 3 Store!
SFX: Crunch
ANN: Copertura, condizioni e costi su tre.it o i 3store.
Tre. Chi può darti di più?
SFX: Crunch
ANN: Sì, è una Mela.
Brief Explanation
The music and voiceover on this spot was made to sound like the recognisable iPhone ads from Apple.