Irish Defence Forces Radio MOWAG by Moynihan Russell

The Radio ad titled MOWAG was done by Moynihan Russell advertising agency for Irish Defence Forces in Ireland. It was released in Jun 2005.

Irish Defence Forces: MOWAG

Credits & Description:

Advertising Agency: MOYNIHAN RUSSELL, IRELAND, Dublin
Creative Director: Pearse Mccaughey
Scriptwriter: Pearse Mccaughey
Sound Engineer: Paddy Gibbons



Script in English

VO: Are you one of those discerning drivers who simply refuses to compromise when it comes to performance you want the road lusty powerhouse of a V6 engine with turbo charger. You’d expect 3rd generation night vision to come as standard, along with eight 6mm grenade dischargers and of course amphibious capabilities. The Mowag Piranha 3 armoured personnel carrier. Yours on the road for about....one and a half million euro.

OFF: To test drive the Mowag Piranha 3, low call 1890 20 11 48 and ask about a career in the Irish Defence Forces. You just might realise your driving ambition. The Defence Forces. A life less ordinary.