Media: Radio
Category: Publications & media
Client: Irish Examiner
Agency: Chemistry
Country: Ireland
Creative Director: Emmet Wright
Art Director: Hugh O'Connor
Copywriter: Mick Loftus
Illustrator: Bob Venables
Account manager: Orla Kennedy
Client: Karen O'Donoghue
Synopsis:
The GAA Championships represent the sporting pinnacles of Ireland’s native field sports. For swathes of the country, their county’s progress defines their summer. Happily, The Irish Examiner newspaper is here to define those games. In this playful campaign, created by Chemistry, the unique vernacular and terminology of the games are explained to the uninitiated.