| London International Awards 2012 | ||
|---|---|---|
| Radio | Public Service/Social Welfare | Silver Winner |
| Kinsale Shark Advertising Festival 2012 | ||
| RADIO | COMMERCIALS IN ENGLISH ANY LENGTH | GOLD |
| One Show 2013 | ||
| One Show | Public Service / Radio - Single | Merit |
| Cannes Lions 2013 | ||
| Radio Lions | Product & Service; Fundaraising & Appeals | Bronze |
Entrant: Ogilvy & Mather Dublin, Dublin
ISPCC (Irish Society for the Prevention of Cruelty to Children) - "Stupid Little Bitch"
Corporate Name of Client: ISPCC (Irish Society for the Prevention of Cruelty to Children)
Client Account Directors: Lloyd O'Byrne/Julie Stafford
Agency Account Directors: Irene Chaney/Dave Smyth
Radio Station: Today FM
Agency: Ogilvy & Mather Dublin, Dublin
Global Chief Creative Officer: Tham Khai Meng
Group Creative Director: Paul Smith
Executive Creative Director: Mike Mesbur
Copywriters: Des Kavanagh/Laurence O'Byrne
Production Company: Mutiny, Dublin
Recording Studio: Mutiny, Dublin
Voice-over: Holly Gregg
Description of the Project
Every day children are told they’re stupid little bitches, bastards, pricks. Children believe what they’re told. Because they’re told by adults, the people who are supposed to protect them. This emotional abuse damages their confidence, frightens and shatters their lives. This radio piece depicts the damage words caused to a little girl, her sense of self and her childhood.