Category: Best Scriptwriting
Advertiser: MIBAC (MINISTRY OF CULTURE & HERITAGE)
Product/Service: ITALIAN MUSEUM PROMOTION
Agency: DDB
Executive Creative Director: Luca Albanese/Francesco Taddeucci
Creative Director: Francesco Taddeucci
Scriptwriter: Francesco Taddeucci
Agency Producer: Francesca Regali
Account Supervisor: Antonia Carla Cammarano
Advertiser's Supervisor: Mario Resca
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Feneri
Sound Studio: Eccetera
Sound Engineer: Marco Vaccaro/Luca Sensi/Marco Fazzini
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Tape being played
FVO: Museè D’Escargot.
'Child With Papillon': it’s a spider web and you can see it on the ceiling, right hand corner.
Destroyed several times during cleaning hours, this work of art mysteriously keep appearing in some visitor’s living rooms.
The artist in 1947 left behind everything to completely dedicate himself to art.
SFX: Tape deteriorates and snaps
ANN: When you go abroad, you don’t miss a single museum. Do the same here in Italy.
Campaign sponsored by the Italian Heritage and Culture Ministry, Presidence of the Cabinet.
Full script of the ad in the original language
SFX: Nastro in riproduzione
FVO: Museè D’Escargot.
'Bambino Con Papillon': si tratta di una ragnatela che potete vedere sul soffitto, nell’angolo a destra.
Più volte distrutta durante le pulizie, l’opera continua misteriosamente a riapparire nei salotti di alcuni visitatori.
L’artista nel ‘47 ha lasciato tutto per dedicarsi all’arte.
SFX: Il nastro si deteriora e scatta
ANN: Quando vai all’estero non ti perdi un museo. Fai lo stesso anche in Italia.
Campagna del Ministero per i beni e le attività culturali, Presidenza del Consiglio dei Ministri.
Brief Explanation
Brief: Many Italians are more inclined to visit museums when they are abroad. But when these same people are in Italy, they rarely visit the museums in their own or other Italian cities.
The aim of the communication is to encourage these Italians to rediscover their own country's artistic heritage.