A radio campaign by Publicis Mojo, Sydney for James Boag's Premium that states: Although Tasmania is a really difficult place to brew beer, we will never leave because the purest water can be found there. After all, Greatness Rarely Comes Easy.
Category: Drinks, alcoholic
Client: Lion Nathan
Agency: Publicis Mojo, Sydney
Production: Song Zu
Country: Australia
Executive Creative Director: pim van nunen
Copywriter: Malcolm Caldwell
Art Director: Ian Broekhuizen
Sound Design: Simon Kane
Agency Producer: JO JOHNSTON