The Renegade is unlike anything Jeep has ever produced. Its bold, adventurous design is for those who blaze their own trail. So cummins, Melbourne created an audio test a filter to find true Renegades. A question was posed to listeners: do you hear an everyday sound, or something far more inspired? Wouldn't you rather Renegade?
Media: Radio
Category: Automotive
Client: Jeep
Agency: cumminsandpartners, Melbourne
Production: Flagstaff studios
Country: Australia
Executive Creative Director: Jim Ingram
Executive Creative Director: Ben Couzens
Producer: Brodie Flint
Senior Copywriter: Chris Ellis
Senior Art Director: Aaron Lipson
Sound: Paul Le Couteur
Senior Account Manager: Emma Fox
Ashlin Moore, Marketing Manager – Fiat Chrysler
Mark Bradley, Producer – Nice Bike