Jester’s Pies Radio Ridiculously Refined by bcg2 Auckland

The Radio ad titled Ridiculously Refined was done by bcg2 Auckland advertising agency for subbrand: Jester’s Pies (brand: Jester’s Pies) in New Zealand. It was released in May 2012.

Jester’s Pies: Ridiculously Refined

Media
Released
May 2012
Posted
May 2012
Executive Creative Director
Creative Director

Awards:

London International Awards 2012
RadioRetailShort List

Credits & Description:

Entrant: bcg2, Auckland

Jesters Pies - "Ridiculously Refined"

Corporate Name of Client: Jester’s Pies

Agency Account Director: Deborah Cashmore

Agency: bcg2, Auckland

Chief Creative Officer: James Blackwood

Executive Creative Director: James Blackwood

Creative Director: Chris Long

Copywriter: Martin Brown

Recording Studio: Franklin Road, Auckland

Description of the Project

To highlight the quality ingredients and premium appeal of Jesters' gourmet pie range, we created a radio ad that was similarly refined.