K-y Radio Sweaty Pitts by DDB Toronto

The Radio ad titled Sweaty Pitts was done by DDB Toronto advertising agency for K-y in Canada. It was released in Apr 2014.
Advertising campaign for K-y

K-y: Sweaty Pitts

Brand
K-y
Media
Radio
Released
April 2014
Posted
April 2014
Market
Canada
Industry
Skin Care
Agency
DDB Toronto
Copywriter
Domenique Raso
Art Director
Rebecca May

Awards:

London International Awards 2014
Radio & AudioCampaignSilver Winners
Radio & AudioOriginal MusicSilver Winners
The New York Festival, 2015
RadioCraft: Script/CopywritingTHIRD PRIZE AWARD

Credits & Description:

Radio & Audio
Campaign
Silver Winner
Entrant: DDB Canada, Toronto
KY Warming Liquid - Warm Up To Love Again Campaign
"Man Boobs", "Bald Spot", "Sweaty Pitts"
Man Boobs Bald Spot Sweaty Pitts
Corporate Name of Client: Johnson & Johnson
Agency Account Director: Susan Powell
Strategic Planners: Dino Demopoulos/Sandra Moretti
Agency: DDB Canada, Toronto
Chief Creative Officer: Kevin Drew Davis
Executive Creative Directors: Denise Rossetto/Todd Mackie
Creative Directors: Paul Wallace/David Ross
Copywriter: Domenique Raso
Agency Producers: Caroline Clarke/Andrew Schulze
Sound Design Company: RMW Music, Toronto
Audio Engineers: Kyle Gudmundson/Ryan Chalmers
Music Producer: Dustin Anstey
Art Director: Rebecca May
Business Unit Director: Jacqui Faclier
Casting Agency Company: Powerhouse Casting, Toronto
Media Agency Company: J3, Toronto