| Dubai Lynx 2017 | ||
|---|---|---|
| Radio | Radio & Audio: Travel, Leisure, Retail, Restaurants & Fast Food Chains | Bronze |
| LIA Awards 2017 | ||
| Radio & Audio | Direction | Gold Winner |
| Radio & Audio | Retail | Gold Winner |
| Cannes Lions 2017 | ||
| Radio | Radio & Audio: Restaurants & Fast Food Chains | Silver Lion |
| Radio | Craft: Casting & Performance | Silver Lion |
Altenative Title: Kfc Tabasco
Client: Kfc
Category: Food
Product: Kfc Firecracker Chicken
Agency: Impact Bbdo Dubai, United Arab Emirates
Entrant: Impact Bbdo Dubai, United Arab Emirates
Product/Service: Kfc Firecracker Chicken
Idea Creation: Impact Bbdo Dubai, United Arab Emirates
Additional Company: Eardrum Sydney, Australia
Executive Creative Director: Fadi Yaish (Impact Bbdo Dubai)
Creative Director: Jamie Kennaway (Impact Bbdo Dubai)
Creative Director: Steve De Lange (Impact Bbdo Dubai)
Producer: Rajaa Chami (Impact Bbdo Dubai)
Director: Ralph Van Dijk (Eardrum)
Synopsis:
Inspired casting of two conflicting character types adds value to this humorous debate on ways to describe KFC's latest 'intense' product.
Script In English:
KFC FIRECRACKER RADIO 50’’ It’s Intense. VO: How intense is KFC’s NEW Firecracker chicken with double crunch and Tabasco? MV: Intense, like typing “google” into Google. VO: Uh, more intense. MV: Like stepping on a piece of Lego with no shoes on. VO: Well, more intense than that… MV: Like going in for a handshake and then it turns into a hug. VO: More intense than… MV: Like finding out you’re adopted. VO: Eh, less intense. MV: Uh, like putting a battery in the wrong way around. VO: No no no, now you’re not intense enough again. MV: Intense, like jumping out of a plane… VO: Yeah… MV: Without a parachute… VO: Yes! MV: …while you’re on fire! VO: Yesss! That’s it! MV: And then writing and awesome poem about it! VO: What? No, you’ve lost it… MV: Like ordering still water and then getting sparkling. VO: That is literally the opposite of intense. MV: Like lighting a scented candle to make the room smell all nice. VO: I said intense not incense… MV: Like watching a documentary about mating rhinos… VO: Wow. MV: On your Grandma’s TV. VO: …Alright. The new KFC Firecracker chicken… MV: Wait! What are they doing Nanna? VO: It’s… intense. MV: Make ‘em stop Nanna, please!