The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So We have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.
Media: Radio
Category: Automotive
Client: Kia Motors do Brasil
Agency: MoMa Advertising, São Paulo
Country: Brazil
Creative Director: Rodolfo Sampaio
Copywriter / Art Director: Guilherme Martins
Copywriter / Art Director: Fred Ramos
Sound Studio: Lucha Libre
Agency Producer: Lucha Libre
Music Director: PAULINHO CORCIONE
Music Director: SÉRGIO BARTOLO
Music + Sound Production: Igor Ferreira
Music + Sound Production: DANIELA CELER