Advertising Agency: XG PUBLISHING, ITALY, Milan
Creative Director: Paolo Monesi
Scriptwriter: Paolo Monesi
Agency Producer: Paolo Monesi
Account Supervisor: Andrea Vitali
Advertiser's Supervisor: Andrea Vitali
Director: Paolo Monesi
Sound Engineer: Andrea Vitali
Script in English
Boy: Do you Snowboard?
Girl: Mmm...
Boy: Do you skate?
Girl: Nope.
Boy: Do you know how to surf?
Girl: No?!
Boy: You’re dressed in Killer Loop. You must at least know how to use a ‘tavola’!
Girl: Ah but I use it very well! Every night!
SFX: Clapping hands to the rhythm of dance music.
Girl: (completely impassioned by the music) Come on! Everyone on the tables!!!
VO: Killer Loop dress and shoes. Snow-skate-surf!
VO2: Killer Loop: THE ON BOARD LOOK
Girl: Or just because you like it!
VO2: Do you wanna win “Killer Loop” clothes? Play with the movie “School of Rock”! Pick up a postcard at Killer Loop sellers and Playlife shops. Rules on www.schoolofrock.it Until April 15th.
Script in Orginal Language
Ragazzo: Snow bordi?
Ragazza: Mmm...
Ragazzo: Fai skate?
Ragazza: Naa.
Ragazzo: Sai surfare?
Ragazza: No?!
Ragazzo: Ti vesti Killer Loop…. devi saper usare almeno una tavola!
Ragazza: Ah ma la uso benissimo! Tutte le sere!
SFX: Mani che battono a ritmo su un base scatenata
Ragazza in preda alla febbre del ballo: Dai tutti sui tavoli!!!
VO: Abbigliamento e calzature Killer Loop. Snow-skate-surf!
VO2: Killer Loop: THE ON BOARD LOOK
Ragazza: O solo perché ti piace!
VO2: Vuoi vincere abbigliamento “Killer Loop”? Gioca con il film “School of Rock”! Ritira la cartolina dai rivenditori Killer Loop e nei negozi Playlife. Regolamento su www.schoolofrock.it Scade il 15 aprile.
Brief Explanation
The spot is based on the double meaning of the Italian translation of “board”,“tavola”, which means board as in surfboard, snowboard and skateboard but also means table (to dance on it).