Category: Foods
Advertiser: NESTLÉ ITALIA
Product/Service: KIT KAT
Agency: JWT ITALIA
Executive Creative Director: Pietro Maestri
Creative Director: Alberto Citterio
Scriptwriter: Francesco Muzzopappa
Agency Producer: Moviefarm/Tiziana Principi
Account Supervisor: Ugo Grasso
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Producer: Sabina Trottola
Sound Engineer: Marco Vaccaro/Mauro Fazzini/Luca Desensi
Music Artist/Title: Luca Imperato
Other Credits: Blanc
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT ITALIA, Milan, ITALY
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Hi, I’m Licio, I’m a museum attendant, have been for years.
I work at the entrance. I tear the tickets and say hello.
If there’s a lot of people, I go tear, tear, tear; hi, hi, hi.
Otherwise, I normally tear and then say hi.
In that order: tear and hi.
SFX: Music
ANN: Working like a machine?
Have a break. Have a Kit Kat.
Full script of the ad in the original language
MVO: Bonjourno. Sono Licio, faccio la guardia al museo da tanti anni.
Lavoro all’ingresso. Prima strappo i biglietti e poi saluto.
Se c’è tanta gente, strappo, strappo, strappo; saluto, saluto, saluto.
Sennò normalmente strappo e saluto.
Proprio in quest’ordine: strappo e saluto.
SFX: Musica
ANN: Working like a machine?
Have a break. Have a Kit Kat.
Brief Explanation
Kit Kat is the chocolate snack perfect for 'having a break' from the the mundane and monotonous nature of everyday life.
This radio commercial is part of the new Kit Kat 'Working like a machine?' campaign, which urges people to take a break from the monotony of working.
The ad itself is a light-hearted comic monologue of a man talking about the routine of doing everyday his own repetitive job.
Working like a machine? Have a break. Have a Kit Kat.