Legacy Australia Radio Letters Of Gallipoli, Any Day Now by GPY&R Melbourne

The Radio ad titled Letters Of Gallipoli, Any Day Now was done by GPY&R Melbourne advertising agency for Legacy Australia in Australia. It was released in Apr 2015.

Legacy Australia: Letters Of Gallipoli, Any Day Now

Media
Released
April 2015
Posted
April 2015
Market
Production Agency
Producer
Executive Creative Director
Art Director

Awards:

Spikes Asia, 2015
RadioRadio: Medium: Use of Radio as a MediumGold Spike Campaign
LIA (London International Awards), 2015
Radio & AudioPublic Service/Social Welfare CampaignSilver Winner

Credits & Description:

Client: LEGACY
Product: CHARITY
Product/Service: CHARITY
Advertising Agency: GPY&R Melbourne, AUSTRALIA
Production Company: FLAGSTAFF STUDIOS Melbourne, AUSTRALIA
Radio station or network: Chief Creative Officer
Chief Creative Officer: Ben Coulson (GPY&R)
Executive Creative Director: Ben Coulson (GPY&R)
Copywriter: James Wills (GPY&R)
Art Director: Joe Sibley (GPY&R)
Senior Account Manager: Kelly Brigham (GPY&R)
Senior Account Manager: Emma Lazarou (GPY&R)
Agency Executive Producer: Romanca Jasinski (GPY&R)
Sound Engineer: Paul Le Couter (Flagstaff Studios)
Sound Engineer: Dee Gjedsted (Flagstaff Studios)
Sound Engineer: Stevo Williams (Flagstaff Studios)
Producer: Ceri Davies (Flagstaff Studios)
Description of the Project:
2015 marked the centenary of ANZAC Day – a national holiday that commemorates the Australian soldiers landing at Gallipoli in World War 1. To mark the occasion, we created ‘Letters of Gallipoli’, a podcast that re-told the ANZAC story as it happened 100 years ago, to the day. By using real letters that were written by Australians while they were aboard ships, stuck in the trenches and dying in hospital beds, you could follow their stories like never before. Each episode was broadcast on Gold FM and they could be downloaded from lettersofgallipoli.com and iTunes.