| Epica Awards 2013 | ||
|---|---|---|
| Radio Advertising | Radio Advertising | SILVER |
| Eurobest 2013 | ||
| Radio | HOME APPLIANCES/FURNISHINGS/ELECTRONICS & AUDIO VISUAL | Bronze |
| Mobius Awards, 2013 | ||
| Radio | Retail Stores | Mobius |
Client: Demner, Merlicek & Bergmann (AUSTRIA)
Leica Shop - Coeln Peter, Leica Camera: "Slip & Yeti" Campaign
Agency (& City): Demner, Merlicek & Bergmann, Vienna
Creative Director(s): Rosa Haider, Franz Merlicek
Copywriter(s): Arno Reisenbuechler, Hieronymus Kloss
Art Director(s): Roman Steiner
Production Company (& City): Soundstudio Holly
Agency Producer(s): Ariane Heitzmann
Jr. Art Director: Stefan Oehner
Account Management: Johannes Maurer-Stroh
Short explanation
The new Leica V-LUX 2 camera takes eleven pictures per second. This feature allows a photographer to take snap-shots the naked eye would barely notice. The radio spots translate this visual thought to an acoustic format.
"Yeti"
Transcript
Sujet „Yeti“ - TRANSLATED SCRIPT
(Speaker:) (spoken extremely fast)
„Snow, Snow, Snow, Snow, Snow, Snow, Yeti, Snow, Snow, Snow, Snow.“
(Off:)
„11 images per second, so you never miss a shot. Leica V-Lux 2. Out now in your Leica Shop.“