| One Show 2012 | ||
|---|---|---|
| One Show | Consumer Radio / Single | Merit |
| One Show | Consumer Radio / Campaign | Merit |
| Cannes Lions 2012 | ||
| Radio Lions | Best Scriptwriting | Bronze |
| D&AD Awards 2012 | ||
| Radio Advertising | Radio Advertising Campaigns | Yellow Pencil |
Type of entry: Craft
Category: Best Scriptwriting
Advertiser: LEICA
Product/Service: V-LUX 20 CAMERA
Agency: THE BRAVO GROUP New York, USA
Advertiser LEICA
Product V-LUX 20 CAMERA
Entrant THE BRAVO GROUP New York, USA
2 of 2 Campaign
Type of Entry: Craft
Category: Best Scriptwriting
Title: PICTURE DAY
Advertiser/Client: LEICA
Product/Service: V-LUX 20 CAMERA
Entrant Company: THE BRAVO GROUP New York, USA
DM/Advertising Agency: THE BRAVO GROUP New York, USA
Brief Explanation
The objective was to bring to life one of the key benefits of having the ability to zoom in on a picture/scene with a high resolution camera. With this lens you really do see more.
We created a compelling set of stories for radio for the everyday photographer so that they would see, using theatre of the mind, the benefits of the camera and its lens.