Lexus Radio Lexus Cliches by DraftFCB Johannesburg

The Radio ad titled Lexus Cliches was done by DraftFCB Johannesburg advertising agency for Lexus in South Africa. It was released in Feb 2014.
Advertising campaign for Lexus

Lexus: Lexus Cliches

Brand
Lexus
Media
Radio
Released
February 2014
Posted
February 2014
Market
South Africa
Industry
Cars
Agency
DraftFCB Johannesburg
Copywriter
Kagiso Molete Johannesburg
Creative Director
Tian Van Den Heever Fcb South Africa Ltd
Copywriter
Bongi Luvuno Fcb South Africa Ltd
Copywriter
Lethu Zimu Fcb South Africa Ltd
Production Agency
SONOVISION STUDIOS

Awards:

Clio Awards, 2014
Audio TechniqueTechnique: CopywritingBronze

Credits & Description:

Entrant Company: FCB South Africa (PTY) Ltd, Sandton
Award: Bronze
Year: 2014
Medium: Audio Technique
Entry Type: Technique
Category: Copywriting
Entrant Company: FCB South Africa (PTY) Ltd, Sandton
Agency: FCB South Africa (PTY) Ltd, Sandton
Creative Agency: FCB South Africa (PTY) Ltd, Sandton
Production Company: Sonovision, Johannesburg
Chief Creative Officer: Brett Morris FCB South Africa (PTY) Ltd, Johannesburg
Creative Director: Tian Van Den Heever FCB South Africa (PTY) Ltd, Johannesburg
Copywriter: Bongi Luvuno FCB South Africa (PTY) Ltd, Johannesburg
Copywriter: Lethu Zimu FCB South Africa (PTY) Ltd, Johannesburg