Advertising Agency: Havas Worldwide, Istanbul, Turkey
Creative Director: Ergin Binyildiz
Art Director: Gizem Hız, Kaan Iscan, Hasan Yıldırım, Aydın Doğruöz, Melike Erdemir
Copywriter: Merve Selamet
Additional Credits: Gozde Turali, Selen Varlik, Zeynep Aydın, Dilan Davutoğlu, Sıla Salgın
LG has developed a new technology called OLED, where pixels, as opposed to conventional LED televisions are self luminiscent. This technology cancels the need for a backlight. And hence they can obtain a black colour comparable only to the blacks of Rembrandt. This perfect black background helps bring out the other colours displayed in front of it.