LG Radio 127 Horas by Y&R Sao Paulo

The Radio ad titled 127 Horas was done by Y&R Sao Paulo advertising agency for subbrand: LG Time Machine (brand: LG) in Brazil. It was released in May 2012.
Advertising campaign for LG

LG: 127 Horas

Brand
LG Time Machine  (LG)
Media
Radio
Released
May 2012
Posted
May 2012
Market
Brazil
Industry
Electronic Devices & Home Appliances
Agency
Y&R Sao Paulo
Producer
Ricardo Fleury
Copywriter
Fabio Tedeschi
Production Agency
Lua Nova

Awards:

London International Awards 2012
RadioHome Furnishings/AppliancesShort List
RadioHome Furnishings/Appliances CampaignShort List

Credits & Description:

Entrant: Y&R São Paulo, São Paulo

LG Time Machine - "127 Horas"

Corporate Name of Client: LG

Client Account Director: Pablo Vidal

Agency: Y&R São Paulo, São Paulo

Chief Creative Officer: Rui Branquinho

Creative Directors: Rui Branquinho/Flavio Casarotti

Copywriter: Fabio Tedeschi

Agency Producers: Nicole Godoy/Marcel Weckx

Production Company: Lua Nova

Producer: Ricardo Fleury

Music Composer: Teco Fuchs

Voice-over: Jason Bermingham