Lumo Energy Radio Power ballads by BMF Melbourne

The Radio ad titled Power ballads was done by BMF Melbourne advertising agency for subbrand: Lumo Energy (brand: Lumo Energy) in Australia. It was released in Mar 2013.

Lumo Energy: Power ballads

Media
Released
March 2013
Posted
March 2013
Market
Copywriter
Executive Creative Director
Art Director
Art Director

Credits & Description:

Category: Public services & utilities

Brand: Lumo Energy

Agency: BMF, Melbourne

Country: Australia

Most people don't like energy companies. In fact some people hate them. These brand/retail spots are part of a campaign to demonstrate Lumo Energy is more likeable than hateable.



Category: Public services & utilities

Client: Lumo Energy

Agency: BMF, Melbourne

Production: Final Sound

Country: Australia

Executive Creative Director: David Klein

Art Director: Janet Szabados

Copywriter: Callum Fitzhardinge

Art Director: Chris Andrews

Copywriter: Katie Moore

Sound Design: Craig Conway

Agency Producer: Melanie O'Rourke