Lux Radio Prank the Radio Jockey by J. Walter Thompson Singapore

The Radio ad titled Prank the Radio Jockey was done by J. Walter Thompson Singapore advertising agency for Lux in Singapore. It was released in Sep 2012.

Lux: Prank the Radio Jockey

Brand
Media
Released
September 2012
Posted
September 2012
Market
Regional Executive Creative Director
Associate Creative Director
Executive Creative Director
Art Director
Producer

Awards:

AD STARS 2012
TV/CinemaProduced by non-profit organizations, NGOs or other similar organizationsBronze
Spikes Asia 2012
RadioConsumer ProductsGold
RadioUse of Radio as a MediumGrand Prix

Credits & Description:

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused.
Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Be...

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