Lyric Opera of Chicago: Lyric Opera - DEATHS

Credits & Description:

Brand LYRIC OPERA OF CHICAGO
Entrant OGILVY CHICAGO
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
OGILVY Chicago, USA Production
ALLIED INTEGRATED MARKETING Chicago, USA Media Placement
Joe Sciarrotta Ogilvy Chief Creative Officer
Gabe Usadel Ogilvy Executive Director of Design
Steve Hahn Ogilvy Creative Director/ Designer
Hital Pandya Ogilvy Creative Director/Art Director
Luissandro Del Gobbo Ogilvy Creative Director/Copywriter
Mark Bruker Ogilvy Creative Director/Copywriter
Maggy Lynch-Hartley Ogilvy Senior Content Producer
Kelsy Zemanski Ogilvy Account Supervisor, Associate Producer
Justin Moreno Ogilvy Associate Producer
Lisa Middleton Lyric Opera of Chicago Vice President, Marketing & Communications
Holly H. Gilson Lyric Opera of Chicago Senior Director, Communications
Tracy C. Galligher Lyric Opera of Chicago Senior Director, Marketing & Audience
Mark Fenske Mark Fenske Freelance Voiceover Artist

Brief Explanation
The message we wanted to convey through this radio campaign is that when you think opera, you shouldn’t be thinking of the stereotypical, stiff, boring pastime of the elites. The social snobbery usually associated with this art form is a thing of the past. Think instead of an imaginative, living, breathing art form created by men and women artists of intemperate genius and still fostered today by gifted composers and performers.
These radios debunk in a funny way some of the myths related to the Opera art form aiming to attract the younger generations and to give an idea of the “new” Lyric Opera of Chicago.
Script (English)
ANCR: Murdered by your blackmailer.
Dancing yourself to death.
Stabbed in revenge for murdering your own customers.
Killed by poison meant for another.
Swept away in an avalanche.
Accidently buried alive in an Egyptian tomb.
Stabbed in the neck by a clown.
Eating poison mushrooms served by your girlfriend.
Pecked to death by a chicken.
Singing a joyful tune as you face the guillotine.
Having your lover restore your health, right before
she poisons you.
Being dragged to the depths of hell by a horde of demons.
Impaling yourself with a fence post after suffocating
your rival with a pillow
Throwing yourself off a cliff.
Throwing yourself into an abyss.
Throwing yourself into a cauldron of boiling water.
Being thrown by others into a cauldron of boiling water.
Drinking poisoned tea, then getting stabbed in the back,
shot in the face, stuffed in a sack, and thrown into an icy river.
There are so many ways to die at the opera.
Which is your favorite?
Find out at Lyric opera.org
Lyric Opera.
Are you opera enough?