| Lions Communication 2018 | ||
|---|---|---|
| Radio & Audio Lions | Sectors > Other FMCG | Silver Lion |
Brand SC JOHNSON
Entrant OGILVY CHICAGO
OGILVY Chicago, USA Entrant Company
OGILVY Chicago, USA Idea Creation
OGILVY Chicago, USA Production
PHD Chicago, USA Media Placement
SUPERCHARANGO Buenos Aires, Argentina Additional Company
Joe Sciarrotta Ogilvy Chief Creative Officer
Dave Lowe Ogilvy Executive Creative Director / Copywriter
Luis Gabriel Ramirez Arias Ogilvy Creative Director / Copywriter
Mark Bruker Ogilvy Creative Director / Copywriter
Gayle McCormick Ogilvy Executive Content Producer
Antonis Kocheilas Ogilvy Managing Director, Head of Planning
Philip Heimann Ogilvy Worldwide MD, Global Brand Management
Pete Lewis Ogilvy Managing Director
Erica Lachat Ogilvy Managing Supervisor
Bryan Eytchenson Ogilvy Managing Director
Jessica Filler Ogilvy Account Supervisor
Constanza Archain Ogilvy & Mather Argentina Group Business Director
Corby Dodge Ogilvy Producer
Joe Griffin Ogilvy Audio Engineer
Ann Mukherjee SC Johnson Global Chief Marketing Officer
Cees Talma SC Johnson Vice President, Home Cleaning
Andres Baptista SC Johnson Global Brand Equity Senior Director, Home Cleaning
Paco Guerin SC Johnson Manager, Marketing Commercialization
Entry Summary
Lysoform® is a home cleaning product well known in Argentina and other South American countries as a leader in disinfection.
Brief Explanation
Lysoform® is a home cleaning product that kills 99.9% of germs. But we’ve never asked the question: what happens to the remaining .1%? In our radio campaign, we imagine a world where 99.9% of germs have been wiped out, with only one germ left alive. We follow him through this post-apocalyptic landscape as he comes to grip with his new lonely reality and the disinfecting power of Lysoform®.
Script (English)
GERM: Hello… ECHO (HELLO, HELLO, HELLO)
There is no one there
I still haven’t found any other survivors.
So, I write in my journal every day,
trying to me keep my sanity,
It’s not working.
Today is my birthday.
And, since there’s nobody left
I’m throwing myself a surprise party.
(faking a different voice) Surprise!
Oh. No. You shouldn’t have.
I wasn’t expecting this.
See, I can surprise myself.
At least this party has a clown.
That’s right, I’m talking to you clown.
I don’t see any other clown nightlights on the wall.
I wish I could explain to the world what happened.
Tell them how the morning people
How they wiped us out,
without even wiping.
Just spraying.
I am the sole survivor.
Lysoform® disinfectant spray, kills 99.9% of bacteria.
SFX: SPRAY
AVO: Except for me.