M Net: Drakensburg vs Meadowlands

Credits & Description:

Entrant: Ogilvy & Mather Johannesburg, Johannesburg
M-Net Mzansi Magic - Clash of the Choirs Campaign
"Movie Choir vs Ladysmith",
"Drakensburg vs Meadowlands",
"Celtic vs Southern Gospel"
Corporate Name of Client: Multichoice - M-Net
Client Account Director: Mosito Ramali
Agency Account Director: Lungile Maseko
Agency: Ogilvy & Mather Johannesburg , Johannesburg
Executive Creative Directors: Neo Mashigo
Mariana O'Kelly
Creative Directors: Molefi Thulo
Tumi Sethebe
Copywriters: Sibusiso Sitole
Terry McKenna
Agency Producers: Thoko Zingitwa
Tercia Makhubela
Production Companies: Robroy, Johannesburg
Sterling Sound, Johannesburg
Cut 'n Paste , Johannesburg
Directors: Sibusiso Sitole
Terry McKenna
Molefi Thulo
Recording Studio: Robroy, Johannesburg
Sterling Sound, Johannesburg
Cut 'n Paste , Johannesburg
Sound Design Companies: Robroy, Johannesburg
Sterling Sound, Johannesburg
Cut 'n Paste , Johannesburg
Audio Engineers: Lorens Persson
Rob Schroeder
Thabo Mdluli
Description of the Project:
When the Mzansi Magic TV channel won the exclusive rights to air the popular reality TV show, Clash of the Choirs in South Africa, they tasked us with bringing the great news to the general public. We advertised the series, which brings together various choirs from different backgrounds to compete against each other, through the use of a radio campaign. The ads are reminiscent of a hip-hop battle, but instead of rappers verbally attacking each other, we have choirs doing it. Just like the show, this is a choral battle at its very best.