Maggi: Dim Dads Rufus

Credits & Description:

Title: Dim Dads Rufus"
Agency: Mccann Worldgroup Philippines
Brand: Nestle Philippines
Country: The Philippines
Entrant Company: Mccann Worldgroup Philippines, Taguig City
Advertising Agency: Mccann Worldgroup Philippines, Taguig City
Media Agency: Zenith Philippines, Makati City
Production Company: Just Add Water Productions, Makati City / Loudbox Studios, Makati City
Additional Company: Nestle Philippines, Makati
Chief Creative Officer: Raul Castro (Mccann Worldgroup Philippines)
Executive Creative Director: Joe Dy (Mccann Worldgroup Philippines)
Managing Director: Ramon Garcia (Mccann Worldgroup Philippines)
Business Director: Bambi Reyes (Mccann Worldgroup Philippines)
Production Group Director: Noemi Zamora (Mccann Worldgroup Philippines)
Copywriter: Maan Bautista (Mccann Worldgroup Philippines)
Copywriter: Fran Palines (Mccann Worldgroup Philippines)
Account Manager: Jhenice Alana (Mccann Worldgroup Philippines)
Producer: Jho Moya (Just Add Water, Inc)
Sound Design Arrangement: Ij Garcia (Loudbox Studios, Inc.)
Sound Design Arrangement: Allan Feliciano (Loudbox Studios, Inc.)
Business Executive Manager: Geetha Balakrishna (Nestle Philippines)
Consumer Marketing Manager - Team Leader: Christopher Nazareno (Nestle Philippines)
Consumer Marketing Manager: Eduard Capacio (Nestle Philippines)
Creative Services Head: Jayel Ladioray (Nestle Philippines)
Group Media Director: Christine Borillo (Zenith Optimedia Philippines)
Senior Integrated Planner: Melody Marigondon (Zenith Optimedia Philippines)
Script In English:
(MUSIC all throughout)V/O:There are chefs who can turn anything into a culinary masterpiece.They are the Barons of the Barbecue, Rockstars of the Roast…the Funkmasters of the Flame BroilAnd then, there’s Rufus.Lamb chops, pork shoulder, dentures….there’s nothing Rufus won’t grill.Rufus’ beef and vegetable kebabs come in all colors of black. But oddly enough, taste of purple.The done-ness of his porterhouse, falls between medium rare, and Salmonella. His spit roast chicken is made with real spit.Every Christmas, the Rufus Turkey is a sight to behold. Golden, crisp….all 4,000 feathers in pristine condition.His barbecued ribs are smoked through and through. And he’s got the cigarette burns to prove it.Well done, Rufus. Well done. We might not be able to save Rufus, but we can save his dinner guests with Maggi Magic Sarap all-in-one seasoning. Made with fresh onions, garlic, flavorful chicken and spices, turning almost any dish, well, Rufus-proof.
Synopsis:
In the Philippines, cooking at home is still generally seen as a mother’s job and for good reason. Dads are often left by the wayside, leaving all of the culinary glory with mom, despite their best efforts.We wanted to assure hopeful dads that with Maggi Magic Sarap, All-in-One Seasoning, they too can’t go wrong. We created a humorous radio campaign that featured different dads getting into all sorts of trouble in the kitchen. And that despite their personal quirks and unusual flair, with a little help from Maggi, their dishes can triumph too.