The local market is cluttered with a variety of cheese biscuits. Every player in the market is trying to outdo each other with a claim that is unheard of about cheese, which results in the local consumer being unsure of what to believe in. Maliban, the last player to enter the cheese biscuit market has an upper hand as they are the only manufacturer which makes biscuits with real cheese; however they did not want to add anymore confusion to the existing clutter in the consumerâs mind.Agency: TBWA Sri Lanka
Category: Food
Client: Maliban Biscuit Manufactories (Pvt) Ltd.
Agency: TBWASri Lanka
Production: Stikfigure Sound Studios
Country: Sri Lanka
Chief Creative Officer: Subhash Pinnapola
Creative Director: Lanil Pieris
Creative Director: Mario De Soyza
Creative: Chaminda Molligoda
Creative Group Head: Shanuki De Alwis
Client Team Director: Gowrie N Indraratne
Sound Studio: Kamani Koralage
Account team: Surenie De Silva
Senior Account Manager: Pandula Dasanayake
Av Manager - Kasun Pathirana