Malts Radio Beer-Lingual by McCann Tokyo

The Radio ad titled Beer-Lingual was done by McCann Tokyo advertising agency for Malts in Japan. It was released in Dec 2015.
Advertising campaign for Malts

Malts: Beer-Lingual

Brand
Malts
Media
Radio
Released
December 2015
Posted
December 2015
Market
Japan
Industry
Soft Drinks
Agency
McCann Tokyo
Copywriter
Satoko Takada
Creative Director
Shizuka Masuno
Creative Director
Kiyoshi Oomori
Creative Director
Hideo Kato Suntory Business Expert
Executive Creative Director
Isamu Nakamura Mccann Erickson Japan

Awards:

Asia Pacific Advertising Festival (AdFest) 2016
LOTUS ROOTS-LOTUS ROOTS
Radio LotusFood & BeveragesGrande
Promo LotusBEST USE OF PRINT/CONVENTIONAL OUTDOORSilver

Credits & Description:

Ordering a draft beer in Japan can be hard if you don't know Japanese. However McCann Worldgroup Japan has cleverly "translated" the phrase back into your own native language to make it easier.
Media: Radio
Category: Drinks, alcoholic
Client: Suntory Draft Beer
Agency: McCann Worldgroup Japan
Production: AOI Pro Inc.
Country: Japan
Executive Creative Director: ISAMU NAKAMURA
Creative Director: KIYOSHI OOMORI
Creative Director: Hideo Kato
Creative Director: Shizuka Masuno
Copywriter: SATOKO TAKADA
Creative Director/ writer: SATOKO TAKADA
Agency Producer: KIYOSHI KINDO