Maryland State Lottery Radio MOVIE by Eisner Communications

The Radio ad titled MOVIE was done by Eisner Communications advertising agency for Maryland State Lottery in United States. It was released in Feb 2005.

Maryland State Lottery: MOVIE

Media
Released
February 2005
Posted
February 2005
Account Supervisor
Creative Director

Credits & Description:

Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum



Script in English

SFX: Elevator Bell.

GUY 1: Hey. I got an idea for a movie.

GUY 2: OK.

GUY 1: It’s about a kid. He’s eleven years old, but he’s not really eleven.

GUY 2: Okay.

GUY 1: The point is he went back in time to save his father.

GUY 2: Sure.

GUY 1: He’s actually fifty and he can change the future by going back in time to.. are you listening to me?

GUY 2: Absolutely.

GUY 1: What are you doing?

GUY 2: Playing a Scratch-Off ticket from the Maryland Lottery. This is a Scratchelor ticket, and I have a
Scratchelorette ticket. I can win up to $10,000.

GUY 1: How do you win $10,000 with that?

GUY 2: You scratch the dates and if you match them up, you could win up to $10,000. You could win up to ten times on one ticket.

GUY 1: Got it! Got it. He goes back to the time when dinosaurs roamed the earth, He scratches off the ticket. He wins $10,000.

GUY 2: I gotta tell you. The Scratchelor and Scratchelorette tickets did not exist in the Paleozoic Era. As a matter of fact, I don’t even think there were coins. I mean, I guess you could scratch with a rock.

GUY 1: Can you just be positive just for a second?

GUY 2: I’m just going to keep scratching here, but you go ahead with your tremendously brilliant idea. Oh, here’s a trailer – in a world of magical scratchness Maryland Lottery - let yourself play! Eh? Yeah okay.
Brief Explanation

As a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets (which are based on a popular US dating show), two friends discuss a terribly far-fetched movie idea.