Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum
Script in English
SFX: Elevator Bell.
GUY 1: So it’s Scratchelor.
GUY 2: Uh-huh.
GUY 1: Say it.
GUY 2: I don’t want to.
GUY 1: Just say it.
GUY 2: Sclatcher. Scrathcer.
GUY 1: Scra..Like bachelor.
GUY 2: Scratch Scratchlu. Scratchelor.
GUY 1: And Scratchelorette.
GUY 2: Scratchlette. You know. I think it’s more important that I can play it than say it.
GUY 1: Hit me with it one last time.
GUY 2: This is a Scratchelor ticket and I have a Scratchelorette ticket from the Maryland Lottery.
[Guy 1 laughs]
GUY 2: Let yourself play.
GUY 1: That’s what I’m talking about.
GUY 2: I’m good at this. Just not gonna talk about it as much.
Brief Explanation
As a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets (which are based on a popular US dating show), two friends make fun of how difficult it is to pronounce the names of the tickets.