Media: Radio
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Adelaide
Country: Australia
Creative Director: Corey Swaffer
Copywriter: Patrick O'Reilly
Copywriter: Josh Newnes
Art Director: Cristina Muffatti
Group Account Director: Tristan Glover
Sound Studio: Astbury Audio
Sound Engineer: Justin Astbury
DoP: Max Corkindale
Agency Producer: Georgie O’Toole
Editor: Mark McKenna
Photographer: Sven Kovac
Retoucher: Paul Munzberg
Synopsis:
Pedestrians are unpredictable and extremely vulnerable road users. This is evident in statistics that reveal an average of 8 pedestrians are killed and 45 seriously injured each year on South Australian roads. To combat this, kwp!, Adelaide, created a campaign to remind South Australian drivers that just one mistake can take out a pedestrian.