Mountain Dew Radio Bluegrass by BBDO New York

The Radio ad titled Bluegrass was done by BBDO New York advertising agency for Mountain Dew in United States. It was released in Mar 2015.

Mountain Dew: Bluegrass

Media
Released
March 2015
Posted
March 2015
Industry
Art Director
Copywriter
Production Agency

Awards:

LIA (London International Awards), 2015
Radio & AudioBeveragesBronze Winner
Radio & AudioOriginal MusicBronze Winner
One Show, 2016
RadioConsumer - Advertising - Single / Advertising - SingleMerit

Credits & Description:

Aired on Radio Station:     
Corporate Name of Client: PepsiCo
Account Team: Ladd Martin/Patrice Reilly/Kylie Halperin/    Jillian Netzel
Agency: BBDO New York, New York
Worldwide Chief Creative Officer: David Lubars
Chief Creative Officer: Greg Hahn
Executive Creative Directors: Tim Bayne/Lauren Connolly
Associate Creative Directors: Dan Kelly/Todd Rone Parker
Copywriter: Dan Kelly
Art Director: Todd Rone Parker
Group Executive Producer: Julian Katz
Executive Music/Radio Producer: Loren Parkins
Production Company: Human
Description of the Project:
Nothing makes your taste buds sing like the bold, delicious flavor of Mountain Dew. This original song features a pair of bluegrass singers strumming their guitars and singing about the fun that might ensue while they’re sipping on the “Neon Green Dream” that is Mountain Dew.