Advertising Agency: BBDO NEW YORK, USA
Creative Director: Brian Donovan
Creative Director: Brian Donovan
Scriptwriter: Tommy Troncoso
Agency Producer: Loren Parkins
Producer: Loren Parkins
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Hey, Dew drinkers, it’s time for another episode of ‘Mountain Dew User’s Guide to the Good Life’.
Today: How to not seem like an idiot.
MVO2: Exactly. Even when baffled by a question.
MVO1: For example, if a girl asks: ‘Excuse me. Do you happen to know the circumference of the sun?’
Don’t do this....
MVO2: Yes, I do. Um... can you repeat the question?
MVO1: ‘You’re a stupid idiot.’
Now, here’s what you should have done.
MVO2: [In a British accent] Quite right. Spot on question, love.
MVO1: Exactly: To appear smarter than you are, use a British accent.
MVO2: [In a British accent] Bloody brilliant. Oh, because the sun is blazin’ hot, isn’t it? It’s aces.
MVO1: ‘Oh wow, you’re like so smart and charming. Want to grab a Dew?’
MVO2: [In a British accent] Mountain Dew? Cheerio. Sounds like a jolly good time.
MVO1: See? When you speak with a British accent, you don’t really have to say anything. And you’ll seem witty and intelligent.
MVO2: A British accent. Just another way to live the Mountain Dew good life, mates.
MVO1: Buddy, that’s not a British accent.
ANN: Mountain Dew. Do the Dew.