Advertising Agency: BBDO NEW YORK, USA
Creative Director: Brian Donovan
Creative Director: Brian Donovan
Scriptwriter: Tommy Troncoso
Agency Producer: Loren Parkins
Producer: Loren Parkins
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Hey, Dew drinkers; it’s time for another episode of ‘Mountain Dew User’s Guide to the Good Life’.
Today: How to be old school and new school this summer.
MVO2: Haha, old school — that’s like Neanderthals, right dude?
MVO1: Uh, not that old school.
MVO2: I don’t think they were that different from us. They were human people.
MVO1: Yeah, I’m sure they went to the beach, hit on women.
MVO2: Dude, check out gigantic forehead on hottie.
MVO1: Uh, me like.
MVO2: Anyway, step 1. Drink a Mountain Dew.
MVO1: Step 2: Figure out whether you’re old school or new school.
Me, I’m old school. I’m a classic.
MVO2: I, on the other hand, I’m new school. I’m straight up pimpin’.
MVO1: Step 3: Go to oldschoolornew.com and enter your code for a chance to instantly win some phat cars, kicks and more.
MVO1: You could win a vintage Corvette.
MVO2: Or a 2009 Corvette.
MVO1: A back-in-the-day style arcade machine.
MVO2: Or an Xbox 360 and a big screen TV
MVO1: Some retro Adidas Superstars.
MVO2: Or some spanking new Performance Line kicks.
MVO1: It’s all at oldschoolornew.com.
MVO1 & MVO2: Mountain Dew. Do the Dew.
ANN: No purchase necessary. Subject to official rules at www.OldSchoolorNew.com.
Game ends 8/11/2008.
Must be 18 years of age or older. Void where prohibited.