| Cresta Awards 2017 | ||
|---|---|---|
| Radio | Radio: Public Services | Gold Winners |
Country: France
Brand: Mouvement Du Nid
Entrant: Mccann Paris, Clichy
Agency: Mccann Paris
Network: Mccann Worldgroup
Executive Creative Director: Riccardo Fregoso, Julien Chiapolini
Copywriter: Gilles Ollier
Art Director: Christophe Rambaux
Agency Producer: Agnieszka Kozbial
Photographer: Tom Buisseret, Pauline Darley
Production Company: Capitaine Plouf, Medialab
Post Production: Caroline De Genis, Isabelle Créchet
Music Company: Guillaume Le Guen
Account Handler: Coline Déchelette
Technical Project Manager(s): Dragan Kontic, Pierre-Yves Chassaigne, Clément Hardouin
Art Buyer: Delphine Devaux
Translation of Radio Spot: "Ines"
V.O:
This conversation really took place.
The prostitute: Hello
The client: Hey, how are you? I’m calling about your ad on the website…
The prostitute: Yes.
The client: Well I’d like to know… Get some more information
The prostitute: What would you like to know?
The client: Well, tell me what services you offer… And your rates?
The prostitute: Well that depends on your desires…
The client: (laughs)…
The prostitute: So you’re looking to talk to Ines?
The client: That’s right.
The prostitute: I’m her friend actually Ines is dead.
The client: What do you mean she’s dead?
The prostitute: She was thrown off a bridge by her pimp.
V.O:
Told by an actress, Ines’ tale is a true story.
We made the clients believe they were speaking to her in order to confront them with the violent reality of the system.
Help us abolish prostitution.
Make a donation at Mouvement du Nid.org"